Privacy policy

Last updated: September 29, 2026

This Privacy Policy explains how Pausa ("Pausa", "we", "us", "our") collects, uses and shares your personal information when you visit or make a purchase from www.pausabrand.com (the "Site").

1. Who we are

Pausa is operated by Matteo Barotti, a sole proprietorship based in Italy, at Via Crocefisso 2, VAT 14610380967. We are the data controller responsible for the personal information described in this policy. You can contact us at any time at support@pausabrand.com .

2. Information we collect

Information you provide. When you place an order, create an account, contact us or leave a review, we collect your name, email address, phone number, billing and shipping address, order details, the content of your messages and any review you submit.

Payment information. Payments are processed directly by our payment providers (such as Shopify Payments and PayPal). We do not see or store your full card number.

Information collected automatically. When you browse the Site, we and our partners collect your IP address, browser and device type, approximate location, pages viewed, referring website and how you interact with the Site. This is done through cookies, pixels and similar technologies (see Section 5).

nformation from third parties. We may receive information from advertising and analytics partners (such as Google and Meta) and delivery status updates from shipping carriers.

3. How we use your information and our legal bases

We use your information to:

process, ship and track your orders, send order confirmations and tracking numbers, and handle returns and refunds (necessary to perform our contract with you);
respond to your questions and provide customer support (contract and our legitimate interest in helping customers);
issue invoices and meet our tax and accounting obligations (legal obligation);
prevent fraud and keep the Site secure (legitimate interest);
understand how the Site is used and improve it (your consent where required by law, otherwise our legitimate interest);
show you relevant ads and measure how our ads perform (your consent where required by law);
send you marketing emails, only if you have opted in (consent, which you can withdraw at any time by clicking "unsubscribe").

4. How we share your information

We do not sell your personal information for money. We share it only with:

Shopify, which hosts our store and processes checkout;
Payment providers, to process your payment;
Fulfillment partners and suppliers: our products are shipped directly by independent suppliers and logistics partners. To deliver your order, we share your name, shipping address, phone number and order contents with them. Some of these partners are located outside the United States and the European Union, including in China;
Shipping carriers, to deliver your package;
App providers that power features of the Site, such as product reviews (Judge.me) and store features (Vitals);
Advertising and analytics partners, such as Google;
Accounting and invoicing service providers and professional advisers;
Public authorities, when required by law, or a buyer or successor if our business is sold or transferred.
Advertising and analytics partners, such as Google and Meta (Facebook and Instagram). These partners may receive information about your activity on the Site, such as pages viewed, products added to cart and purchases, along with device identifiers and, in some cases, hashed contact details (such as your email address), to measure our ads and show you relevant ads on their platforms;

5. Cookies and tracking technologies

We use cookies that are strictly necessary for the Site to work (for example, to keep items in your cart). With your consent where required, we also use analytics and advertising cookies and pixels, including the Meta Pixel and Google tags, to understand how visitors use the Site and to measure and personalize ads. You can manage your preferences through our cookie banner and through your browser settings. You can also control ad preferences directly in your Facebook and Instagram settings and in your Google account.

Our Site does not respond to "Do Not Track" browser signals. Where required by applicable law, we treat Global Privacy Control (GPC) signals as a request to opt out of targeted advertising.

6. International data transfers

We are based in Italy, and our service providers and partners process data in other countries, including the United States and China. When we transfer personal information outside the European Economic Area, we rely on appropriate safeguards such as the EU Standard Contractual Clauses or the EU-U.S. Data Privacy Framework, or on the fact that the transfer is necessary to deliver the order you requested.

7. How long we keep your information

Order and invoice records: 10 years, as required by Italian tax and accounting law.
Account information: until you delete your account or ask us to delete it.
Customer support messages: as long as needed to handle your request and any follow-up.
Marketing data: until you unsubscribe or withdraw consent.
Cookies: for the periods shown in our cookie banner.

8. Your rights

Everyone. You can ask us to access, correct or delete your personal information, and opt out of marketing emails at any time. Email us at [CONTACT EMAIL]. We may need to verify your identity before responding.

If you are in the EU, EEA or UK, you also have the right to restrict or object to processing, to data portability and to withdraw consent at any time. You have the right to lodge a complaint with a data protection authority, such as the Italian Garante per la protezione dei dati personali (www.garanteprivacy.it) or the authority in your country.

If you are a U.S. resident, depending on your state of residence, you may have the right to know what personal information we collect and how we use and disclose it, to access, correct and delete it, and to opt out of targeted advertising or the "sale" or "sharing" of personal information as defined by state law. You can exercise these rights by emailing us or, for advertising, through our cookie banner or a GPC signal. You may use an authorized agent to submit a request on your behalf. We will not discriminate against you for exercising any of these rights.

9. Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Children

The Site is not intended for children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.